It helps if investors put themselves in the shoes of entrepreneurs and understand why they are raising money, how hard that process is, and who else is funding these startups.
Setting the “stage” of the funding conversation…
Why do startups bother to raise capital?
Beyond Angels, where else do startups find capital?
Why do so many startup fail? How can I tell if a startup is going to succeed?
The next time you see a startup pitch, step back and think about it from the entrepreneur’s point of view. Ask them how long they’ve spent raising money. Ask them if they prefer operating their company. If you like the company, consider not only investing but helping them finish the round.
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